Instagram’s Move to Algorithm-Based Feed Puts Marketers on Alert
Instagram’s new plan to move from a chronological to an algorithm-based feed will increase competition for social media marketers on the network. Instagram, which is owned by Facebook, says the change...
View ArticleNew Tools Improve Marketing on Instagram
Instagram has introduced new tools designed to please marketers and encourage businesses to advertise on the network. “With so many companies using Instagram, and many people on the platform...
View ArticleInstagram: An Unrecognized Marketing Opportunity?
Instagram just announced that it now has more than 500 million users, including more than 300 million who use the app every day. Instagram has been gaining 100 million users, or Instagramers, every...
View ArticleHow Marketers Succeed on Instagram
Instagram boasts more than 500 million users, including more than 300 million daily active users. It’s been gaining 100 million users, or Instagramers, every nine months. Because of that rapid growth,...
View ArticleSnapchat vs. Instagram: Pros and Cons for Marketing & PR
Snapchat and Instagram bear remarkable similarities. Both are extremely popular among teens and college-aged users. Both emphasize photo sharing. With limited time and resources, brands may wish to...
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Instagram Introduces Targeted Marketing Solutions
Photo credit: Jam Project Instagram has opened its doors to marketers with its “Shop Now” buttons and other marketing formats that let users shop outside the app or take other actions directly from...
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Instagram: As Advertisers Rush In, Will Clutter Result?
Photo credit: José Moutinho Some brands have obtained significant success in reinforcing brand awareness and attaining other business results through social media marketing on Instagram. However, a...
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How Brands Make a Bang with Instagram Marketing
Instagram has become a social media network heavyweight. To say that brands are now paying more attention to Instagram might be an understatement. The average number of brand followers on Instagram has...
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Instagram Captions: An Effective Blogging, PR & Marketing Tool
You’d think a visually-based platform like Instagram doesn’t call for writing skills. It does. Instagram users increasingly use the app not just to post photos but to reveal their lives and thoughts...
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Instagram Stories Offer New Opportunities for Brands, a Threat to Snap
Image source: In USA News Instagram’s Stories feature presents a direct challenge to Snap, until recently called Snapchat. Instagram’s new feature closely mimics Snapchat’s Stories product. Users can...
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